Advisors:
International Consortium for Electronic Business, USA
Journal of Business and Management, USA
International Journal of Electronic Business, UK
International Journal of Internet Marketing and Advertising, UK

Organizer
Faculty of Business and Management, BNU-HKBU United International College, Zhuhai, China
Faculty of Business, Hong Kong Baptist University, Hong Kong, China

Co-Organizers
Faculty of Business and Economics, University of Hong Kong, Hong Kong, SAR China
Global Electronic Business Research Center, Taiwan Chung Cheng University, Chiayi
The Association for Information Systems, USA

Conference Co-Chairs and Proceedings Book Co-Editors:
Eldon Y. Li, Taiwan Chung Cheng University, Chiayi
Patrick Y.K. Chau, BNU-HKBU United International College, Zhuhai, China
Christy M.K. Cheung, Hong Kong Baptist University, Hong Kong

Honorary Chair:
Adolf K.Y. Ng, BNU-HKBU United International College, Zhuhai, China

Program Co-Chairs:
May Ying Wang, BNU-HKBU United International College, Zhuhai, China
Mengxiang Li, Faculty of Business, Hong Kong Baptist University, Hong Kong, China
Benjamin Yen, Faculty of Business and Economics, University of Hong Kong, SAR China

Organizing Chair:
Zhengzhi Guan, BNU-HKBU United International College, Zhuhai, China

International Program Committee/Editorial Board:
Abbas Tarhini, Lebanese American University, Lebanon
Aijaz A. Shaikh, National University of Sciences and Technology, Islamabad, Pakistan
Alain Chong, University of Nottingham Ningbo China, Ningbo, China
Albert Huang, University of the Pacific, USA
Bei Luo, BNU-HKBU United International College, Zhuhai, China
Benjamin Yen, University of Hong Kong, China
Bowen Zheng, Southern Central University, Changsha, China
Boying Li, University of Nottingham Ningbo China, Ningbo, China
Camen Teh, NEOMA Business School, Rouen, France
Chien-Ming Chen, Harbin Institute of Technology, Shenzhen Campus, China
Chong Guan, Singapore University of Social Sciences, Singapore
Christy Cheung, Hong Kong Baptist University, Hong Kong
Cooper C. Y. Ku, Taiwan Chiao Tung University
Eldon Y. Li, California Polytechnic State University, USA
Elena Vitkauskaite, Kaunas University of Technology, Lithuania
Fangfang Hou, Xi'an Jiaotong-Liverpool University, Suzhou, China
Feng Li, Cass Business School, City, University of London, UK
Frank Wei-Hsi Hung, Taiwan Chengchi University
Fuyume Sai, Daito Bunka University, Tokyo, Japan
Hangjung Zo, Korea Advanced Institute of Science and Technology (KAIST), S. Korea
Hemin Jiang, University of Science and Technology of China, Hefei, China
Honglei Li, Northumbria University, Newcastle Upon Tyne, UK
Hsin-Lu Chang, Taiwan Chengchi University
Ibrahim M. Al-Jabri, King Fahd University of Petroleum and Minerals, Saudi Arabia
Jao-Hong Cheng, Taiwan Yulin U. of Science and Technology
Jie Fang, University of Nottingham Ningbo China, Ningbo, China
Jesús Garcia-Madariaga, Universidad Complutense de Madrid, Spain
Jiahua Weng, Kanagawa University, Yokohama, Japan
Jianqing Chen, University of Texas at Dallas, USA
Jingzhi Zhang, BNU-HKBU United International College, Zhuhai, China
John Chengqi Guo, James Madison University, USA
John Hamilton, James Cook University, Australia
Jun Zhang, Wuhan University, Wuhan, China
Keng Leng Siau, City University of Hong Kong, Hong Kong
Kevin K.W. Ho, University of Tsukuba, Japan
Kwok Kee Wei, Singapore Institute of Management, Singapore
Liming Yao, Sichuan University, Chengdu, China
Mengyao Fu, Laboratory for AI-Powered Financial Technologies Limited, Hong Kong, China
Meng Chen, University of Science and Technology of China, Hefei, China
Mengli Yu, Nankai University, Tianjin, China
Michael C.L. Chau, University of Hong Kong, SAR China
Michel De Rougemont, University Paris II, France
Na Jiang, BNU-HKBU United International College, Zhuhai, China
Ooi Keng Boon, UCSI University, Kuala Lumpur, Malaysia
Pei-Lee Teh, Monash University, Malaysia
Peter Ractham, Thammasat Business School, Thailand
Pimmanee Rattanawicha, Chulalongkorn University, Thailand
Qiang Ye, University of Science and Technology of China
Qiong Jia, Hohai University, Nanjing, China
Qionglei Yu, Newcastle University, Newcastle upon Tyne, U.K.
Ravi S. Sharma, Zayed University, Abu Dhabi, U.A.E.
Savvas Papagiannidis, Newcastle University, Newcastle upon Tyne, U.K.
She-I Chang, Taiwan Chung Cheng University
Shih-Wei Liao, Dept. CSIE, Taiwan University
Shuning Zheng, University of Nottingham Ningbo China, Ningbo, China
Siriluck Rotchanakitumnuai, Thammasat University, Thailand
Stuart Orr, Melbourne Institute of Technology, Australia
Teng Ma, Xi'an Jiaotong-Liverpool University, Suzhou, China
Thurasamy Ramayah, Universiti Sains Malaysia, Penang, Malaysia
Timon C. Du, Chinese University of Hong Kong, SAR China
Vandana Ahuja, Symbiosis Institute of Business Management, Noida, India
Victor Jeng-Chung Chen, Taiwan Cheng Kung University
Waiman Cheung, Chinese University of Hong Kong, SAR China
Wayne Huang, Southern University of Science and Technology, Shenzhen, China
Wayne Wei Huang, Southern University of Science and Technology, Shenzhen, China
William Y.C. Wang, University of Waikato, New Zealand
Wu Jiang, Wuhan University, Wuhan, China
Xiaohui Liu, University of Shanghai for Science and Technology, Shanghai, China
Xiaofei Song, BNU-HKBU United International College, Zhuhai, China
Xiaoyu Xu, Xi’an Jiaotong University, China
Xiong Hu, University of Electronic Science and Technology of China, Chengdu, China
Xudong Luo, Guangxi Normal University, China
Yan Li, ESSEC Business School Asia Pacific, Singapore
Yang Kai, Shenzhen University, Shenzhen, China
Yang Li, Hefei University of Technology, Hefei, China
Yedong Wang, Laboratory for AI-Powered Financial Technologies Limited, Hong Kong, China
Yichuan Wang, Sheffield University Management School, UK
Yue Guo, Southern University of Science and Technology, Shenzhen, China
Yueqiu Hu, University of Nottingham Ningbo China, Ningbo, China
Yuting Wang, Shanghai University, Shanghai, China
Zhao Cai, University of Nottingham Ningbo China, Ningbo, China

Local Arrangement Committee:
Jingzhi Zhang, BNU-HKBU United International College, Zhuhai, China
Na Jiang, BNU-HKBU United International College, Zhuhai, China
Xiaofei Song, BNU-HKBU United International College, Zhuhai, China
Lily Bei Luo, BNU-HKBU United International College, Zhuhai, China
Shilei Li, BNU-HKBU United International College, Zhuhai, China